{"id":1411,"date":"2024-11-26T19:15:11","date_gmt":"2024-11-26T15:45:11","guid":{"rendered":"https:\/\/witro.shop\/mag\/?p=1411"},"modified":"2024-12-09T18:15:34","modified_gmt":"2024-12-09T14:45:34","slug":"%da%a9%d8%af-%d8%aa%d8%ae%d9%81%db%8c%d9%81","status":"publish","type":"post","link":"https:\/\/witro.shop\/mag\/%da%a9%d8%af-%d8%aa%d8%ae%d9%81%db%8c%d9%81\/","title":{"rendered":"\u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0648\u06cc\u062a\u0631\u0648 \u0686\u06cc\u0647\u061f \u0646\u062d\u0648\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0628\u0627 \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641"},"content":{"rendered":"

\u0637\u0628\u0642 \u06af\u0632\u0627\u0631\u0634 Journal of Marketing Research\u060c<\/span> \u062d\u062f\u0648\u062f \u06f6\u06f5% \u0645\u0634\u062a\u0631\u06cc\u0627 \u06af\u0641\u062a\u0646 \u0648\u0642\u062a\u06cc \u0628\u0627 \u062a\u062e\u0641\u06cc\u0641<\/strong> \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646 \u0627\u062d\u0633\u0627\u0633 \u0628\u0647\u062a\u0631\u06cc \u0628\u0647 \u062e\u0631\u06cc\u062f\u0634\u0648\u0646 \u062f\u0627\u0631\u0646 \u0648 \u062d\u0633 \u0645\u06cc\u200c\u06a9\u0646\u0646 \u0633\u0648\u062f \u06a9\u0631\u062f\u0646!\u0652 \u0631\u0627\u0633\u062a\u0634 \u0628\u0647 \u0646\u0638\u0631 \u0645\u0627 \u06cc\u0647 \u0645\u0639\u0627\u0645\u0644\u0647 \u062f\u0648 \u0633\u0631 \u0628\u0631\u062f\u0647. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0647\u0645 \u0642\u0627\u0628\u0644\u06cc\u062a \u062c\u062f\u06cc\u062f \u0648\u06cc\u062a\u0631\u0648 \u06cc\u0647 \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc<\/strong> \u062f\u0627\u0631\u0647 \u06a9\u0647 \u0628\u0647\u062a\u0648\u0646 \u062a\u0648 \u0641\u0631\u0648\u0634 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0647.<\/p>\n

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\u0627\u06af\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u06cc\u0646 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc\u200c\u062a\u0648\u0646 \u0631\u0648 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0646\u06cc\u0646\u060c \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u0646!<\/a><\/strong><\/p>\n

\"\u0628\u0627<\/p>\n

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\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0642\u0627\u0628\u0644\u06cc\u062a \u062c\u062f\u06cc\u062f \u0648\u06cc\u062a\u0631\u0648 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u0646 \u0631\u0648\u06cc \u062a\u0645\u0627\u0645 \u06cc\u0627 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u062a\u0648\u0646 \u062a\u062e\u0641\u06cc\u0641 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u0646 \u0648<\/span> \u0627\u06cc\u0646 \u06a9\u062f \u0631\u0648 \u0628\u0627 \u0627\u0648\u0646\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u0630\u0627\u0631\u06cc\u0646 \u062a\u0627 \u0645\u06cc\u0632\u0627\u0646 \u062a\u062e\u0641\u06cc\u0641 \u0627\u0632 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0646\u0647\u0627\u06cc\u06cc\u200c\u0634\u0648\u0646 \u06a9\u0633\u0631 \u0628\u0634\u0647.<\/p>\n

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\"\u0628\u0627<\/p>\n

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 <\/p>\n

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\"\u0628\u0627<\/b><\/p>\n

\u062d\u0627\u0644\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u0639\u0646\u0648\u0627\u0646 \u06a9\u062f \u0645\u0648\u0631\u062f\u0646\u0638\u0631\u062a\u0648\u0646 \u0631\u0648 \u0645\u06cc\u200c\u0633\u0627\u0632\u06cc\u0646. \u0645\u062b\u0644\u0627 Yalda1403<\/p>\n

\u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u06f3 \u062d\u0627\u0644\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0647: \u0639\u062f\u062f \u0628\u0627\u0634\u0647\u060c \u062d\u0631\u0648\u0641 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u0628\u0627\u0634\u0647 \u06cc\u0627 \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u062d\u0631\u0648\u0641 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u0648 \u0639\u062f\u062f \u0628\u0627\u0634\u0647. \u06cc\u0627\u062f\u062a\u0648\u0646 \u0628\u0627\u0634\u0647 \u06a9\u0647 \u0647\u0631 \u06a9\u062f \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f\u0647 \u0648 \u0627\u06af\u0631 \u06cc\u06a9 \u0628\u0627\u0631 \u0627\u0632\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u06cc\u0646 \u062f\u06cc\u06af\u0647 \u0646\u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u0646 \u0627\u0632\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0646.<\/span><\/p>\n

\u0641\u0631\u0636 \u06a9\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062e\u0648\u0627\u06cc\u0646 \u0627\u06cc\u0646 \u06a9\u062f \u0631\u0648 \u0628\u0631\u0627\u06cc \u06cc\u0644\u062f\u0627\u06cc \u0633\u0627\u0644 \u0628\u0639\u062f \u0647\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0646\u060c \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u0646 \u0627\u0632 Yalda1404 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0646 \u0648 \u062f\u06cc\u06af\u0647 \u06a9\u062f \u0642\u0628\u0644\u06cc \u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u06cc\u0633\u062a\u061b \u0645\u06af\u0647 \u0627\u06cc\u0646 \u06a9\u0647 \u0638\u0631\u0641\u06cc\u062a\u0634 \u0647\u0646\u0648\u0632 \u062a\u0645\u0648\u0645 \u0646\u0634\u062f\u0647 \u0628\u0627\u0634\u0647.<\/p>\n

\u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u06af\u0631 \u06a9\u062f\u06cc \u06a9\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u0633\u0627\u0632\u06cc\u0646 \u0628\u0627 \u06a9\u062f \u06cc\u06a9\u06cc \u062f\u06cc\u06af\u0647 \u0627\u0632 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627 \u06cc\u06a9\u0633\u0627\u0646 \u0628\u0627\u0634\u0647\u060c \u0648\u06cc\u062a\u0631\u0648 \u0628\u0647\u062a\u0648\u0646 \u0627\u062e\u0637\u0627\u0631 \u0645\u06cc\u062f\u0647 \u06a9\u0647 \u0648\u06cc\u0631\u0627\u06cc\u0634\u0634 \u06a9\u0646\u06cc\u0646. \u0627\u06cc\u0646 \u0637\u0648\u0631\u06cc \u0645\u0637\u0645\u0626\u0646 \u0645\u06cc\u200c\u0634\u06cc\u0646 \u06a9\u0647 \u0627\u06cc\u0646 \u06a9\u062f \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0645\u0627\u0644 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0634\u0645\u0627\u0633\u062a.<\/strong><\/span><\/p>\n

\u0628\u0639\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647\u060c \u0628\u0647 \u0628\u062e\u0634 \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u0648\u0639 \u062a\u062e\u0641\u06cc\u0641<\/strong> \u0645\u06cc\u200c\u0631\u0633\u06cc\u0645. \u0647\u0645\u0648\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u062a\u0648\u06cc \u062a\u0635\u0648\u06cc\u0631 \u0647\u0645 \u0645\u06cc\u200c\u0628\u06cc\u0646\u06cc\u062f \u062f\u0648\u062a\u0627 \u06af\u0632\u06cc\u0646\u0647 \u062f\u0627\u0631\u06cc\u0646. \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u0646 \u0627\u0632 <\/span>\u062a\u062e\u0641\u06cc\u0641 \u062f\u0631\u0635\u062f\u06cc<\/b> \u06cc\u0627 <\/span>\u062a\u062e\u0641\u06cc\u0641 \u0645\u0628\u0644\u063a\u06cc<\/b> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0646.<\/span><\/p>\n

\u062a\u0648 <\/span>\u062a\u062e\u0641\u06cc\u0641 \u062f\u0631\u0635\u062f\u06cc<\/b> \u06a9\u0647 \u0627\u0632 \u0627\u0633\u0645\u0634\u0645 \u0645\u0634\u062e\u0635\u0647\u061b \u06cc\u0647 \u062f\u0631\u0635\u062f \u062b\u0627\u0628\u062a \u0627\u0632 \u0641\u0627\u06a9\u062a\u0648\u0631 \u0646\u0647\u0627\u06cc\u06cc \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc \u06a9\u0633\u0631 \u0645\u06cc\u200c\u0634\u0647. \u0645\u062b\u0644\u0627 \u0641\u0631\u0636 \u06a9\u0646\u06cc\u0646 \u06f2\u06f0%. \u062d\u0627\u0644\u0627 \u0628\u0627\u06cc\u062f \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u0646 \u0633\u0642\u0641 \u0628\u0648\u062f\u062c\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u062a\u062e\u0641\u06cc\u0641 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u06cc\u0646 \u0686\u0642\u062f\u0631\u0647. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0627\u06af\u0647 \u06f1\u06f0 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062a\u0648\u0645\u0646 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646 \u06cc\u0644\u062f\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0628\u0627\u0634\u06cc\u0646 \u0628\u0639\u062f \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u06cc\u0632\u0627\u0646 \u062a\u062e\u0641\u06cc\u0641 \u062a\u0648\u0633\u0637 \u0645\u0634\u062a\u0631\u06cc\u0627\u062a\u0648\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u060c \u06a9\u062f \u0634\u0645\u0627 \u0645\u0646\u0642\u0636\u06cc \u0645\u06cc\u200c\u0634\u0647\u061b \u0627\u06cc\u0646\u062c\u0648\u0631\u06cc \u062f\u0642\u06cc\u0642\u0627 \u0628\u0648\u062f\u062c\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u06cc\u0646 \u062e\u0631\u062c \u0645\u06cc\u200c\u0634\u0647 \u0648 \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u0646 \u0628\u062f\u0648\u0646 \u0627\u06cc\u0646 \u06a9\u0646\u062a\u0631\u0644 \u062a\u062e\u0641\u06cc\u0641\u200c\u0647\u0627 \u0627\u0632 \u062f\u0633\u062a\u062a\u0648\u0646 \u062f\u0631 \u0628\u0631\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a\u0634 \u06a9\u0646\u06cc\u0646.\"\u06a9\u062f<\/span><\/p>\n

\u062a\u0648 \u062f\u0648 \u062d\u0627\u0644\u062a \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u0628\u0647 \u0637\u0648\u0631 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0645\u062a\u0648\u0642\u0641 \u0645\u06cc\u200c\u0634\u0647. \u062d\u0627\u0644\u062a \u0627\u0648\u0644 \u0631\u0648 \u06a9\u0647 \u067e\u06cc\u0634\u200c\u062a\u0631 \u0628\u0631\u0627\u062a\u0648\u0646 \u062a\u0648\u0636\u06cc\u062d \u062f\u0627\u062f\u06cc\u0645\u061b \u062d\u0627\u0644\u062a \u062f\u0648\u0645 \u0648\u0642\u062a\u06cc\u0647 \u06a9\u0647 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u067e\u0627\u06cc\u0627\u0646 \u062a\u062e\u0641\u06cc\u0641 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u06cc\u0646 \u0628\u0631\u0633\u0647. \u0641\u0631\u0642\u06cc \u0647\u0645 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0647\u061b \u0647\u0631 \u06a9\u062f\u0648\u0645 \u0632\u0648\u062f\u062a\u0631 \u0627\u062a\u0641\u0627\u0642 \u0628\u06cc\u0641\u062a\u0647 \u06a9\u062f \u0634\u0645\u0627 \u063a\u06cc\u0631\u0641\u0639\u0627\u0644 \u0645\u06cc\u200c\u0634\u0647. \u0627\u0644\u0628\u062a\u0647 \u0645\u0627 \u06cc\u0647 \u0627\u0645\u06a9\u0627\u0646 \u0647\u0645\u06cc\u0634\u0647 \u0641\u0639\u0627\u0644 \u0628\u0627\u0634\u0647 \u0647\u0645 \u0628\u0631\u0627\u062a\u0648\u0646 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u06cc\u0645 \u06a9\u0647 \u0647\u0631 \u0648\u0642\u062a \u0628\u062e\u0648\u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u0646 \u0645\u062a\u0648\u0642\u0641\u0634 \u06a9\u0646\u06cc\u0646.<\/span><\/p>\n

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\u0627\u06cc\u0646\u062c\u0627 \u0647\u0645 \u0628\u0627\u0632 \u062a\u0627\u0631\u06cc\u062e \u0634\u0631\u0648\u0639 \u0648 \u067e\u0627\u06cc\u0627\u0646 \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u062f\u0627\u0631\u0647 \u0648 \u0628\u0633\u062a\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u06a9\u0647 \u062a\u0627\u0631\u06cc\u062e \u067e\u0627\u06cc\u0627\u0646 \u0632\u0648\u062f\u062a\u0631 \u0627\u0632 \u0631\u0627\u0647 \u0628\u0631\u0633\u0647 \u06cc\u0627 \u0633\u0642\u0641 \u0628\u0648\u062f\u062c\u0647 \u0645\u062f\u0646\u0638\u0631\u062a\u0648\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0628\u0634\u0647 \u06a9\u062f \u0634\u0645\u0627 \u063a\u06cc\u0631 \u0641\u0639\u0627\u0644 \u0645\u06cc\u200c\u0634\u0647. \u06af\u0641\u062a\u06cc\u0645 \u062f\u06cc\u06af\u0647\u060c \u06af\u0632\u06cc\u0646\u0647 \u0647\u0645\u06cc\u0634\u0647 \u0641\u0639\u0627\u0644 \u0628\u0627\u0634\u062f \u0647\u0645 \u062f\u0627\u0631\u06cc\u0645. \u0648\u0627\u0633\u0647 \u0648\u0642\u062a\u0627\u06cc\u06cc \u06a9\u0647 \u062d\u0633\u0627\u0628\u06cc \u0622\u062a\u06cc\u0634 \u0632\u062f\u06cc\u0646 \u0628\u0647 \u0645\u0627\u0644\u062a\u0648\u0646 \u0648 \u062d\u0627\u0644\u0627 \u062d\u0627\u0644\u0627\u0647\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u06cc\u0646 \u062a\u062e\u0641\u06cc\u0641 \u0628\u062f\u06cc\u0646.<\/span><\/p>\n

\u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641<\/b><\/h2>\n

\"\u062a\u0627\u0631\u06cc\u062e<\/p>\n

\u0647\u0631 \u06a9\u062f \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0627\u0631\u0628\u0631 \u06cc\u06a9 \u0628\u0627\u0631 \u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647\u200c\u0633\u062a<\/strong>\u060c \u0648\u0644\u06cc \u0627\u0645\u06a9\u0627\u0646 \u062a\u0639\u06cc\u06cc\u0646 \u062d\u062f\u0627\u06a9\u062b\u0631 \u062a\u0639\u062f\u0627\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u0631 \u06a9\u062f \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0647. \u0645\u0645\u06a9\u0646 \u0628\u062e\u0648\u0627\u06cc\u0646 \u06cc\u06a9 \u0628\u0627\u0631 \u0628\u0627\u0634\u0647 \u06cc\u0627 \u0628\u062f\u0648\u0646 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a \u0628\u0627\u0634\u0647. \u06cc\u0639\u0646\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0628\u062a\u0648\u0646\u0647 \u0647\u0631\u0686\u0646\u062f \u0628\u0627\u0631 \u06a9\u0647 \u062e\u0648\u0627\u0633\u062a \u0627\u0632 \u06a9\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0647.<\/span><\/p>\n

\u0639\u0646\u0648\u0627\u0646 \u06a9\u062f\u060c \u0646\u0648\u0639 \u062a\u062e\u0641\u06cc\u0641\u060c \u062a\u0627\u0631\u06cc\u062e \u0634\u0631\u0648\u0639 \u0648 \u067e\u0627\u06cc\u0627\u0646 \u0627\u062c\u0628\u0627\u0631\u06cc<\/strong> \u0647\u0633\u062a\u0646 \u0648 \u0628\u0627\u0642\u06cc \u0645\u0648\u0627\u0631\u062f \u0627\u062e\u062a\u06cc\u0627\u0631\u06cc. \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u0646 \u062a\u06a9\u0645\u06cc\u0644\u200c\u0634\u0648\u0646 \u06a9\u0646\u06cc\u0646 \u06cc\u0627 \u0646\u0647. <\/span>\u0628\u0639\u062f \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u0647 \u06cc\u0647 \u06a9\u062f \u0627\u062e\u062a\u0635\u0627\u0635\u06cc\u062a\u0648\u0646 \u0631\u0648 \u0633\u0627\u062e\u062a\u06cc\u0646 \u0641\u0642\u0637 \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u0646 \u0641\u0639\u0627\u0644 \u06cc\u0627 \u063a\u06cc\u0631\u0641\u0639\u0627\u0644\u0634 <\/span>\u06a9\u0646\u06cc\u0646 \u0648 \u0627\u0645\u06a9\u0627\u0646 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06cc\u0627 \u062d\u0630\u0641 \u0627\u0648\u0646 \u06a9\u062f \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u0647.<\/strong><\/p>\n

\u06a9\u0646\u062a\u0631\u0644 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641<\/b><\/h2>\n

\u0644\u0627\u0632\u0645 \u0646\u06cc\u0633\u062a \u0645\u0627\u0634\u06cc\u0646 \u062d\u0633\u0627\u0628 \u062f\u0633\u062a \u0628\u06af\u06cc\u0631\u06cc\u0646\u060c \u0648\u06cc\u062a\u0631\u0648 \u0647\u0645\u0647 \u0686\u06cc\u0632\u0648 \u0628\u0631\u0627\u062a\u0648\u0646 \u062d\u0633\u0627\u0628 \u0645\u06cc\u200c\u06a9\u0646\u0647 \u06a9\u0647 \u0628\u0641\u0647\u0645\u06cc\u0646 \u0686\u0647 \u062e\u0628\u0631\u0647 \u0648 \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u0686\u0642\u062f\u0631 \u0628\u0647 \u0641\u0631\u0648\u0634\u200c\u062a\u0648\u0646 \u06a9\u0645\u06a9 \u06a9\u0631\u062f\u0647.<\/span><\/p>\n

\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u0648 \u06af\u0632\u0627\u0631\u0634 \u0648\u06cc\u062a\u0631\u0648 \u0628\u0627\u0647\u0627\u0634\u0648\u0646 \u0645\u0648\u0627\u062c\u0647 \u0645\u06cc\u200c\u0634\u06cc\u0646:<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 (Redemption):<\/b> \u0648\u06cc\u062a\u0631\u0648 \u0628\u0647\u062a\u0648\u0646 \u0645\u06cc\u200c\u06af\u0647 \u0627\u0632 \u0647\u0631 \u06a9\u062f \u0686\u0646\u062f\u0628\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u06a9\u0647 \u0628\u0647 \u0645\u0639\u0646\u06cc \u062a\u0639\u062f\u0627\u062f \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc\u06cc\u0647 \u06a9\u0647 \u0628\u0627 \u0627\u0648\u0646 \u06a9\u062f \u062b\u0628\u062a \u0634\u062f\u0646. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u06af\u0647 \u06cc\u0647 \u00ab\u0628\u0627\u0631 \u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0628\u0648\u062f\u0646 \u06a9\u062f<\/strong>\u00bb \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0648 \u0641\u0639\u0627\u0644 \u06a9\u0631\u062f\u0647 \u0628\u0627\u0634\u06cc\u0646\u060c \u0627\u06cc\u0646 \u0639\u062f\u062f \u0645\u0633\u0627\u0648\u06cc \u0628\u0627 \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u062a\u0648\u0646\u0645 \u0647\u0633\u062a.<\/span><\/p>\n

\u06a9\u0644 \u0641\u0631\u0648\u0634 \u0628\u0627 \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 (Total Sales Generated):<\/b> \u0645\u0628\u0644\u063a \u06a9\u0644 \u0633\u0641\u0627\u0631\u0634\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0627 \u0627\u0648\u0646 \u06a9\u062f \u062b\u0628\u062a \u0634\u062f\u0646 \u0631\u0648 \u0628\u0647\u062a\u0648\u0646 \u0646\u0634\u0648\u0646 \u0645\u06cc\u062f\u0647 \u0648 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc\u200c\u0634\u06cc\u0646 \u0686\u0642\u062f\u0631 \u0641\u0631\u0648\u0634 \u062f\u0627\u0634\u062a\u06cc\u0646.<\/span><\/p>\n

\u06a9\u0644 \u062a\u062e\u0641\u06cc\u0641 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 (Total discount budget spend):<\/b> \u0627\u06cc\u0646 \u0639\u062f\u062f \u0646\u0634\u0648\u0646 \u0645\u06cc\u062f\u0647 \u06a9\u0647 \u06a9\u0644\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u062a\u0648\u0646 \u0686\u0642\u062f\u0631 \u062a\u062e\u0641\u06cc\u0641 \u062f\u0627\u062f\u06cc\u0646. \u0627\u06cc\u0646 \u0639\u062f\u062f \u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u06a9\u0645\u062a\u0631 \u06cc\u0627 \u0645\u0633\u0627\u0648\u06cc \u0628\u0648\u062f\u062c\u0647\u200c\u0627\u06cc \u0628\u0627\u0634\u0647 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u06a9\u0646\u0627\u0631 \u06af\u0630\u0627\u0634\u062a\u06cc\u0646.<\/span><\/p>\n

\u00a0\"\"<\/p>\n

\u0646\u062a\u06cc\u062c\u0647 \u06af\u06cc\u0631\u06cc<\/b><\/h2>\n

\u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u0648\u06cc\u062a\u0631\u0648\u060c \u0642\u0627\u0628\u0644\u06cc\u062a \u062c\u062f\u06cc\u062f \u0648\u06cc\u062a\u0631\u0648\u0626\u0647 \u06a9\u0647 \u0628\u0647\u062a\u0648\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0647 \u062a\u0627 \u062d\u0633\u0627\u0628\u200c\u062a\u0648\u0646 \u0631\u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u06cc\u0646 \u0648 \u0645\u062a\u0648\u062c\u0647 \u0634\u06cc\u0646 \u0686\u0647 \u0646\u0648\u0639 \u062a\u062e\u0641\u06cc\u0641\u06cc (\u062f\u0631\u0635\u062f\u06cc \u06cc\u0627 \u0645\u0628\u0644\u063a\u06cc) \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0645\u0646\u0627\u0633\u0628\u200c\u062a\u0631\u0647. \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u062a\u0648 \u0641\u0631\u0648\u0634\u062a\u0648\u0646 \u06af\u0631\u062f \u0648 \u062e\u0627\u06a9 \u0631\u0627\u0647 \u0628\u0646\u062f\u0627\u0632\u0647\u060c \u0641\u0642\u0637 \u0628\u0627\u06cc\u062f \u0628\u062f\u0648\u0646\u06cc\u0646 \u0686\u0637\u0648\u0631\u06cc \u062a\u062e\u0641\u06cc\u0641 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0628\u062f\u06cc\u0646 \u06a9\u0647 \u0647\u0645 \u0641\u0631\u0648\u0634 \u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0634\u0647 \u0648 \u0647\u0645 \u0645\u0634\u062a\u0631\u06cc\u0627\u062a\u0648\u0646 \u0628\u0647 \u062e\u0631\u06cc\u062f \u06a9\u0631\u062f\u0646 \u062a\u0631\u063a\u06cc\u0628 \u0628\u0634\u0646.<\/span><\/p>\n

\u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc\u0646 \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u0631\u0648 \u0637\u0628\u0642 \u0646\u06cc\u0627\u0632 \u0628\u06cc\u0632\u0646\u0633\u200c\u062a\u0648\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u0628\u062f\u06cc\u0646 \u0648 \u062a\u0639\u062f\u0627\u062f \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641\u060c \u0645\u0628\u0644\u063a \u062a\u062e\u0641\u06cc\u0641\u060c \u0632\u0645\u0627\u0646 \u062a\u062e\u0641\u06cc\u0641 \u0648\u2026 \u0631\u0648 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u0646 \u062a\u0627 \u0628\u062a\u0648\u0646\u06cc\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u062a\u062e\u0641\u06cc\u0641\u200c\u062f\u0647\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0646.<\/span><\/p>\n

\u0627\u06af\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u06cc\u0646 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc\u200c\u062a\u0648\u0646 \u0631\u0648 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0646\u06cc\u0646\u060c \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u0646!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0637\u0628\u0642 \u06af\u0632\u0627\u0631\u0634 Journal of Marketing Research\u060c \u062d\u062f\u0648\u062f \u06f6\u06f5% \u0645\u0634\u062a\u0631\u06cc\u0627 \u06af\u0641\u062a\u0646 \u0648\u0642\u062a\u06cc \u0628\u0627 \u062a\u062e\u0641\u06cc\u0641 \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646 \u0627\u062d\u0633\u0627\u0633 \u0628\u0647\u062a\u0631\u06cc \u0628\u0647 \u062e\u0631\u06cc\u062f\u0634\u0648\u0646 \u062f\u0627\u0631\u0646 \u0648 \u062d\u0633 \u0645\u06cc\u200c\u06a9\u0646\u0646 \u0633\u0648\u062f \u06a9\u0631\u062f\u0646!\u0652 \u0631\u0627\u0633\u062a\u0634 \u0628\u0647 \u0646\u0638\u0631 \u0645\u0627 \u06cc\u0647 \u0645\u0639\u0627\u0645\u0644\u0647 \u062f\u0648 \u0633\u0631 \u0628\u0631\u062f\u0647. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0647\u0645 \u0642\u0627\u0628\u0644\u06cc\u062a \u062c\u062f\u06cc\u062f \u0648\u06cc\u062a\u0631\u0648 \u06cc\u0647 \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u062f\u0627\u0631\u0647 \u06a9\u0647 \u0628\u0647\u062a\u0648\u0646 \u062a\u0648 \u0641\u0631\u0648\u0634 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0647. \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 […]<\/p>\n","protected":false},"author":8,"featured_media":1421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[31],"class_list":["post-1411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-31"],"yoast_head":"\n\u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0648\u06cc\u062a\u0631\u0648 \u0686\u06cc\u0647\u061f \u0646\u062d\u0648\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0628\u0627 \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 - \u0648\u06cc\u062a\u0631\u0648<\/title>\n<meta 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